If you’re a laundromat owner, you’re most likely spending time and energy developing laundry service marketing strategies and ways to further promote your business to grow your customer base and profit. You might have also looked into using traditional advertising methods like newspaper ads, signages, and flyer marketing.
But why not follow what a reputable laundry service advertising agency would do and start adding digital strategies to your plan as well? One common and effective tactic is utilizing local search engine optimization to market your business online and within your local community. If you’re wondering how to do that, read on to learn how to take advantage of local SEO!
- Google Business Profile
Directory listings such as Yelp, Yellow Pages, and Google are where your laundromat should be listed online, alongside important information about your business. When you are in more business directories, then the more likely people will see your business pop up as they search for something related to your services within their area.
Since most Google searchers are focused on finding businesses in users’ areas, it’s crucial to focus on the search engine to improve your local visibility. This is where Google Business Profile (formerly Google My Business) comes along.
Most businesses already have a Google Business Profile, and if you don’t yet, then it’s about time you create one now. You may even have a listing you didn’t create! If this is the case, you must claim your business profile via Google so you can manage and include relevant information on it for people to find.
After setting up your listing with all the appropriate information, your business will begin showing up on search engine results in pages and maps. Your competitors will also be on the results pages with you, so you must optimize your listing to stay on top of the results lists.
Every business owner is aware of how important online reviews are. However, directory reviews, particularly those from search engines like Google, are a crucial part of local SEO strategies.
Directory reviews have a direct impact on where your laundromat will show up in local search engine results.
Remember that collecting reviews is a continuously active process, so you must have a repeatable strategy to request and collect reviews from your current customers. Make sure you compile real, organic feedback from local customers, do NOT makeup reviews because Google may discover this activity, creating a mark on your record.
- Mobile Optimization
A lot more people are using their phones to search for various information and solutions on Google. This is why it’s important to make your website mobile-friendly. Not only will it help with user experience, but your marketing strategy as well.
Local users are looking for specific information about businesses, particularly where the store is and how to contact them. As such, your website needs to be easier for users to navigate on their phones!
Wrapping It Up
Kickstart your local SEO strategies starting with these tactics!