What Are The Basics Of Search Engine Optimization?


You may have heard about the man who made a lot of money by getting his website ranked at the top of Google’s search results. You are probably curious about what it takes to rank your website #1 for the best keywords related to your products or services. Search Engine Optimization (SEO), plays an important role in ensuring your website is ranked #1 for the best keywords. This will result in more traffic, leads, and sales online.

What’s Search Engine Optimization?

Search engine optimization refers to optimizing the content and metadata of a website in order to improve its search engine ranking. Metadata is the page title, meta description, and heading. It also includes keywords. SEO includes both internal and external links as well as the overall structure of a website.

The Impact of High Search Engine Rankings on Sales

According to Internet market research, 70%- 90% of online shoppers will use search engines to locate and purchase products or services. Let’s look at the key factors that influence sales and how search engine optimization can increase your revenue.

Online sales can be estimated using three important metrics: conversion rate, average ticket, and website traffic.

  • The average ticket is the average amount of money that a customer spends on one transaction. Online candy shops have lower average tickets than jewelry and electronics stores.
  • Website traffic can be measured by how many site visitors come from paid, direct, or organic channels.
  • Conversion rate can be described as the ratio of the number sold to the number of page views per month. It is expressed in percentage.

Keywords and Search Engine Optimization

Keywords can be words or phrases that are entered into search engines such as Google or Bing to locate specific information, products, or services. To determine if a page is relevant for specific keywords or search phrases, the search engine examines its content and ranks it accordingly. Search engine optimization is built around the strategic and efficient use of keywords.

Relevant keywords must be used to target the relevant products and services that you offer on your website. If you only sell roller skates, ranking #1 in “roller skates” is not important. Your website will be found by potential customers who quickly discover that you don’t offer the roller skates they are looking for and will leave. Your SEO efforts will be affected by a lower conversion rate and higher bounce rates.

This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a St Petersburg SEO Agency company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.

Stay abreast of dynamic changes in SEO algorithms and trends, adapting strategies to maintain visibility and relevance in search engine rankings effectively.